Brown Forman shares are trading lower after the company reported worse-than-expected Q3 revenue guidance. Also, the company expects its FY24 organic net sales to be flat.
Portfolio Pulse from Benzinga Newsdesk
Brown Forman's shares dropped following the announcement of disappointing Q3 revenue guidance and expectations of flat FY24 organic net sales.

March 06, 2024 | 3:23 pm
News sentiment analysis
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NEGATIVE IMPACT
Brown Forman Class A shares are expected to experience a short-term decline due to worse-than-expected Q3 revenue guidance and flat FY24 organic net sales forecast.
The negative revenue guidance and flat sales forecast directly impact investor sentiment towards Brown Forman's Class A shares, likely leading to a short-term price decline.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
NEGATIVE IMPACT
Brown Forman Class B shares are likely to see a short-term negative impact following the announcement of disappointing Q3 revenue guidance and expectations of flat FY24 organic net sales.
Given the direct relationship between revenue forecasts and stock performance, the disappointing guidance for Q3 and the flat sales outlook for FY24 are expected to negatively affect Brown Forman's Class B shares in the short term.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90