Hyundai Motor Revives Vintage Seoul With PONY Heritage Model In ZEPETO 3D Avatar Universe
Portfolio Pulse from Benzinga Newsdesk
Hyundai Motor has launched 'Timeless Seoul' in ZEPETO, a 3D avatar-based social networking platform, allowing users to experience the 1970s and 1980s in South Korea themed around the PONY, Korea's first independently developed car. This initiative is part of Hyundai's global brand heritage campaign, which includes offline events in ASEAN countries alongside the online content launch.
March 06, 2024 | 6:50 am
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Hyundai Motor's launch of 'Timeless Seoul' in ZEPETO, focusing on the iconic PONY car, is a strategic move to enhance its brand heritage and engage with a global audience, particularly in ASEAN countries.
Hyundai Motor's innovative approach to marketing through a popular 3D avatar platform like ZEPETO, combined with the focus on its historic PONY car, is likely to positively impact its brand perception and engagement, especially among younger audiences. This, in turn, could lead to increased interest in the company's stock in the short term as investors see the potential for brand strengthening and market expansion.
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