Legacy Automaker Offers $1,000 Incentive To Lure Tesla, Rivian, Lucid Owners As EV War Heats Up In Slowing Market
Portfolio Pulse from Benzinga Neuro
BMW (OTC:BMWYY) has introduced the 2024 BEV Conquest Program, offering a $1,000 incentive to EV owners from brands like Tesla, Rivian, Lucid, Audi, Mercedes-Benz, Polestar, Porsche, Ford, and Volkswagen to switch to BMW's electric models such as the i4, i5, or iX. This offer, available in western states until April 1, can be combined with other BMW incentives, potentially saving up to $8,500. The initiative aims to boost BMW's market share in the electric vehicle sector amidst a slowing market and increasing competition.
March 06, 2024 | 5:31 am
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BMW's innovative $1,000 incentive program targets EV owners from Tesla, Rivian, Lucid, and other brands to switch to BMW's electric models, potentially boosting BMW's market share in the electric vehicle sector.
BMW's strategic move to offer a $1,000 incentive to owners of competing EV brands aims to increase its electric vehicle market share. This program, especially when combined with other offers, makes BMW's electric models more financially attractive, potentially increasing sales and positively impacting BMW's stock in the short term.
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