Disney CEO Iger Says New Avatar Based Land Coming To Disneyland In California
Portfolio Pulse from Benzinga Newsdesk
Disney CEO Bob Iger announced at the Morgan Stanley's Technology, Media & Telecom Conference that a new Avatar-themed land is coming to Disneyland in California. This expansion aligns with Disney's strategy to leverage popular franchises to enhance park experiences and drive visitor numbers.

March 05, 2024 | 7:12 pm
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Disney's announcement of an Avatar-themed land at Disneyland California could significantly boost visitor numbers and enhance the park's appeal, potentially increasing revenue.
The introduction of an Avatar-themed land is expected to attract a large number of visitors, leveraging the popularity of the Avatar franchise. This move is likely to enhance Disney's park experience, potentially leading to increased revenue from ticket sales, merchandise, and other in-park spending. Given Disney's successful track record with themed expansions, the impact on the stock is likely positive in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100