The strategy of bundling services like Hulu and Disney Plus is a common approach to increase the value proposition to consumers, which can lead to higher subscriber retention rates. Given the competitive nature of the streaming industry, effective strategies that reduce churn are crucial for maintaining and growing subscriber bases. This announcement by CEO Bob Iger suggests that Disney's bundling strategy is working as intended, which could lead to increased subscriber numbers and, by extension, revenue. This positive development is likely to be viewed favorably by investors, potentially leading to a short-term positive impact on Disney's stock price.