"Sportradar, USL Announce Multiyear Betting Partnership; Financial Terms Of The Agreement Were Not Disclosed" - Sportico
Portfolio Pulse from Benzinga Newsdesk
Sportradar (NASDAQ: SRAD) has entered into a six-year exclusive betting and technology partnership with the United Soccer League (USL), covering over 600 USL matches annually across its professional leagues. This deal, Sportradar's first with a major North American soccer league, includes rights to collect, license, and distribute official betting and media data, live streaming for betting operators and media outlets, and continued use of Sportradar's Integrity Services. Financial details were not disclosed.
March 05, 2024 | 2:55 pm
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POSITIVE IMPACT
Sportradar's partnership with the USL marks a significant expansion in the North American soccer market, potentially boosting its revenue and market presence.
The partnership with USL, a major North American soccer league, not only expands Sportradar's market presence but also solidifies its position as a leading provider of betting and technology services in sports. Given the scope of the deal, covering over 600 matches annually, this partnership is likely to have a positive impact on Sportradar's revenue and attractiveness to investors, especially considering the growing market for sports betting in North America.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100