The introduction of building entrance indicators in Google Maps could significantly enhance user experience, potentially increasing user engagement and reliance on the app for navigation. As Google Maps is a key service of Alphabet Inc., improvements and innovations in its functionality are likely to be viewed positively by users and investors, potentially leading to increased usage and, indirectly, revenue through ads and services. However, as the feature is still in the testing phase, the immediate impact might be moderate but positive in anticipation of broader rollout and user adoption.