Ford Is Spending $2M On Scholarships To Train The Next Generation Of Auto Technicians
Portfolio Pulse from Benzinga Neuro
Ford Motor Company (NYSE: F) and its dealers, through the Ford Fund, are investing $2 million in scholarships to address the shortage of automotive technicians. The Ford Auto Tech Scholarship will support 400 students in over 20 states, covering tuition, tools, living expenses, and transportation. This initiative is part of Ford's broader strategy to support the automotive industry's shift towards electrification and software integration, alongside its plans to increase electric vehicle production and create nearly 900 new jobs at its Michigan Assembly Plant.
March 04, 2024 | 1:07 pm
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Ford's $2 million investment in the Ford Auto Tech Scholarship aims to mitigate the automotive technician shortage, supporting the industry's transition to electrification. This initiative complements Ford's EV production expansion and job creation efforts.
Ford's investment in scholarships directly supports its strategic focus on electrification and software integration in the automotive industry. By addressing the technician shortage, Ford not only aids in filling a critical industry gap but also aligns its workforce development with its future product roadmap, particularly in EVs. This initiative is likely to have a positive impact on Ford's brand image and its long-term strategic positioning in the EV market.
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