Tesla Bull Wants Musk's Company To Think About How Apple Convinced Dumb Phone Users To Switch To iPhones Amid EV Slowdown: 'Effective Communication'
Portfolio Pulse from Shanthi Rexaline
Gary Black, a Tesla bull, suggests that Tesla and other EV leaders need to improve communication to convince rational pragmatists to adopt electric vehicles, similar to how Apple convinced users to switch to iPhones. Despite high interest rates, Black believes effective communication, not price cuts, is key to boosting EV adoption. Tesla's recent financial performance has been underwhelming, with missed expectations and concerns over first-quarter deliveries. Black holds Tesla in the Future Funds Active ETF (FFND) with a 5.07% weighting.

March 04, 2024 | 7:51 am
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POSITIVE IMPACT
The Future Funds Active ETF, managed by Gary Black, holds Tesla as its fourth-largest position, indicating potential impact from Tesla's performance and Black's strategies.
As FFND holds Tesla as a significant position, any positive shift in Tesla's stock performance influenced by improved communication strategies or a reversal in the current EV adoption slowdown could positively impact FFND's performance. Gary Black's role in managing FFND and his advocacy for a strategic shift in Tesla's approach to marketing and communication could be particularly relevant for investors in FFND.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Gary Black suggests Tesla needs to improve communication strategies to boost EV adoption, amidst financial performance concerns and potential weak first-quarter deliveries.
Improved communication strategies could positively impact Tesla's stock by addressing and potentially reversing the current slowdown in EV adoption. Given Tesla's recent financial misses and concerns over upcoming deliveries, a shift in strategy to more effectively communicate the benefits of EVs, as suggested by Black, could help improve investor sentiment and stock performance in the short term.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90