Reported Earlier, Accenture Acquires The Lumery To Strengthen Its Marketing Transformation Services In Australia; Deal Terms Not Disclosed
Portfolio Pulse from Benzinga Newsdesk
Accenture has acquired The Lumery, aiming to enhance its marketing transformation services in Australia through Accenture Song. This move is expected to deepen capabilities in personalization, CRM and loyalty, testing, experimentation, and automation. Deal terms were not disclosed.

March 04, 2024 | 6:49 am
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Accenture's acquisition of The Lumery is set to strengthen its marketing transformation services in Australia, particularly through its creative group, Accenture Song.
The acquisition of The Lumery by Accenture is likely to have a positive short-term impact on ACN's stock price. This move not only enhances Accenture's service offerings in a key area - marketing transformation - but also signals to investors the company's commitment to expanding its capabilities and market reach in Australia. Given the lack of disclosed deal terms, the financial impact is uncertain, yet the strategic value is clear, supporting a positive outlook.
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