An Apple First? Tech Watcher Says New Mac, iPad And More Coming But Without Launch Event
Portfolio Pulse from Ananya Gairola
Apple Inc. is set to release new hardware, including updated Mac, iPad, Apple Pencil, and Magic Keyboard, without a launch event. The products, in production overseas, will be announced on Apple's website with online videos and marketing campaigns. Expected in March or April, these releases will follow iOS 17.4, supporting the new hardware. The lineup includes revamped iPad Pro models, an updated iPad Air, and new MacBook Airs with the M3 chip. Apple's marketing teams are preparing for the announcement, focusing on the Worldwide Developers Conference for showcasing generative AI advances. Retail stores are currently low on MacBook Airs and iPad Pros, with refreshes planned.
March 04, 2024 | 6:16 am
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Apple Inc. is gearing up to release a series of new hardware products, including updates to Mac, iPad, Apple Pencil, and Magic Keyboard, through online announcements instead of a traditional launch event.
The announcement of new hardware products typically generates significant consumer interest and can lead to increased sales and revenue for Apple. The decision to announce these products online, coupled with the anticipation of new technology such as the M3 chip in MacBook Airs, positions Apple for a positive short-term impact on its stock price. The focus on online marketing and the absence of a launch event may also reflect cost-saving measures and a strategic shift in how Apple introduces products to the market.
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