Caesars Sportsbook Accepts Legalized Mobile Sports Wagers On Eastern Band Of Cherokee Indians Tribal Lands In North Carolina; First Within State Borders
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Caesars Entertainment, Inc. (NASDAQ:CZR) has launched the first legalized mobile sports betting in North Carolina through its Caesars Sportsbook app, in partnership with the Eastern Band of Cherokee Indians. The app is now live on tribal lands and will roll out statewide on March 11, pending regulatory approval. The launch includes special offers for early registrants and integrates with the Caesars Rewards program for added benefits. Caesars emphasizes responsible gaming with a 21+ policy and comprehensive training for its team members.
March 01, 2024 | 6:14 pm
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Caesars Entertainment, Inc. has initiated the first mobile sports betting in North Carolina via the Caesars Sportsbook app, in collaboration with the Eastern Band of Cherokee Indians, with a statewide rollout planned for March 11.
The launch of the first legalized mobile sports betting in North Carolina by Caesars Entertainment represents a significant milestone and expansion for the company. This move not only strengthens its market presence but also aligns with its strategic growth objectives in the sports betting sector. The partnership with the Eastern Band of Cherokee Indians and the integration with Caesars Rewards are likely to enhance customer loyalty and attract new users, potentially boosting CZR's revenue and market share in the short term.
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