Gap's Athleta Dives Into Partnership With Olympic Icon Katie Ledecky, Boosting The Power Of She Collective
Portfolio Pulse from Shivani Kumaresan
Gap Inc's Athleta brand has announced a five-year partnership with Olympic swimmer Katie Ledecky, aiming to empower women and girls through the Power of She Collective. Ledecky will advise on Athleta's impact platform and participate in product testing. Gap shares rose 0.32% in premarket trading.
March 01, 2024 | 2:07 pm
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Gap Inc partners with Katie Ledecky for Athleta, aiming to empower women and girls, with shares rising 0.32% in premarket trading.
The partnership with a high-profile athlete like Katie Ledecky can enhance Athleta's brand image and appeal, potentially increasing customer interest and sales. The positive premarket price action suggests a favorable short-term investor response.
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