Comscore And TEGNA Sign Multi-Year Agreement For Local Linear And Cross-Platform Audience Measurement; Financial Terms Of The Agreement Were Not Announced.
Portfolio Pulse from Benzinga Newsdesk
Comscore, Inc. (NASDAQ:SCOR) and TEGNA Inc. (NYSE:TGNA) have entered into a multi-year agreement for local linear and cross-platform audience measurement. Comscore will continue as a key measurement partner across all TEGNA markets, providing metrics for local TV, major affiliate, and digital businesses. This partnership aims to deliver value for TEGNA's advertisers across linear and digital platforms by leveraging Comscore's local market data and cross-platform capabilities. Financial details of the agreement were not disclosed.
March 01, 2024 | 1:35 pm
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POSITIVE IMPACT
Comscore enters a multi-year partnership with TEGNA for audience measurement, aiming to enhance advertiser value across platforms.
The partnership with TEGNA, a major broadcaster, likely enhances Comscore's market position and could lead to increased demand for its audience measurement solutions, potentially boosting its stock in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
TEGNA partners with Comscore for advanced audience measurement across its local TV, affiliate, and digital businesses.
The enhanced measurement capabilities provided by Comscore could improve TEGNA's advertising effectiveness and efficiency, potentially making it more attractive to advertisers and positively impacting its stock in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90