PepsiCo Says Pepsi Rolls Out First Visual Identity Change In 14 Years Across 120 Countries Worldwide With Re-designed And Refreshed Pepsi Globe Logo
Portfolio Pulse from Benzinga Newsdesk
PepsiCo announced a global rollout of the first visual identity change for Pepsi in 14 years, introducing a redesigned and refreshed Pepsi Globe logo across 120 countries. This marks a significant brand refresh aimed at modernizing the brand's image.
March 01, 2024 | 12:28 pm
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PepsiCo's announcement of a global visual identity change for Pepsi, including a redesigned Pepsi Globe logo, signifies a major brand refresh effort.
The introduction of a new visual identity for a flagship product like Pepsi can positively influence consumer perception and potentially boost sales. This refresh is likely to generate buzz and increase brand visibility, which can translate into short-term positive momentum for PepsiCo's stock.
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