Jay-Z, Beyoncé Personalize Their Cybertruck: Elon Musk Reacts
Portfolio Pulse from Chris Katje
Tesla Inc (NASDAQ:TSLA) began Cybertruck deliveries in November 2023, with over one million reservations. Celebrities like Jay-Z, Beyoncé, and Alexis Ohanian are among the first owners, enhancing Tesla's brand awareness through their high-profile endorsements. Tesla CEO Elon Musk reacted positively to Jay-Z's customized matte black Cybertruck on social media.
February 29, 2024 | 9:19 pm
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Tesla's Cybertruck deliveries have begun, with celebrities like Jay-Z and Beyoncé among the first owners. This high-profile ownership and Elon Musk's engagement on social media could boost Tesla's brand awareness and potentially its stock price.
Celebrity endorsements, especially in the automotive industry, can significantly enhance brand visibility and desirability, potentially leading to increased sales and positive stock price movement. Elon Musk's engagement on social media further amplifies this effect. Given Tesla's minimal advertising spend, such organic, high-profile endorsements are particularly valuable.
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