Boiling Water Reduces Microplastics: What Does It Mean For Coca-Cola, PepsiCo's Bottled Water Brands?
Portfolio Pulse from Natan Ponieman
A new study suggests boiling drinking water can significantly reduce microplastics, impacting companies like Coca-Cola and PepsiCo, known for their bottled water brands. The presence of microplastics in various environments, including drinking water, has raised health concerns. The study, conducted by researchers from Guangzhou Medical University and Jinan University, found that boiling water can remove up to 90% of microplastics, depending on the water's mineral content. This discovery could influence consumer behavior towards bottled water and tap water treatment methods.
February 29, 2024 | 8:41 pm
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NEGATIVE IMPACT
Coca-Cola, a major bottled water seller, might face changes in consumer preferences towards tap water due to new findings on reducing microplastics by boiling.
As a leading bottled water seller, Coca-Cola could see a negative impact on its bottled water segment if consumers opt for boiled tap water over bottled products due to health concerns over microplastics.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
PepsiCo's bottled water brands could be affected by the new study showing boiling tap water reduces microplastics, potentially altering consumer behavior.
PepsiCo, as a significant player in the bottled water market, might experience a downturn in sales if the public perceives boiled tap water as a safer, microplastic-free alternative.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80
NEGATIVE IMPACT
Primo Water Corp, involved in bottled water sales, could see an impact from the study suggesting boiling water removes microplastics, potentially changing consumer habits.
Given its stake in the bottled water industry, Primo Water Corp may face challenges if consumers begin to favor boiled tap water over bottled options due to health and environmental concerns.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80