Apple Resellers Slash iPhone 15 Prices In China To Counter Economic Headwinds And Huawei's Resurgence: Report
Portfolio Pulse from Rounak Jain
Apple Inc.'s iPhone 15 series is being offered at significant discounts in China by resellers on Alibaba Group Holding Ltd.'s Tmall and JD.com Inc.'s platform, amid economic challenges and competition from Huawei. The discounts aim to boost demand as Apple's sales in China saw a 13% drop to $20.8 billion in the quarter ended December. This strategy follows rare price reductions on Apple's website in January and precedes the launch of Huawei's Mate 70 series.
February 29, 2024 | 2:40 pm
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Apple Inc. offers steep discounts on iPhone 15 in China to boost demand amid economic challenges and Huawei's competition.
The significant discounts on the iPhone 15 series in China indicate a strategic move by Apple to counteract declining sales and increased competition from Huawei. This could lead to a short-term negative impact on Apple's stock price due to perceived weaker demand in a key market.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100
NEUTRAL IMPACT
Alibaba's Tmall platform features up to $180 discounts on Apple's iPhone 15 Pro Max, reflecting demand challenges in China.
While the discounts on Alibaba's Tmall platform indicate a partnership with Apple to boost iPhone sales, the direct impact on Alibaba's stock is likely neutral. The discounts are more reflective of Apple's strategies and market conditions than Alibaba's performance.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
JD.com Inc. participates in offering discounts on Apple's iPhone 15 series in China, aiming to stimulate demand.
Similar to Alibaba's Tmall, JD.com's involvement in discounting the iPhone 15 series is part of a broader strategy by Apple to enhance demand. The impact on JD.com's stock is likely neutral, as the discounts are primarily a reflection of Apple's market strategy.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50