The Woman-Made campaign by Wolverine (WWW) directly aligns with current societal movements towards gender inclusivity and empowerment in the workforce. By acknowledging and celebrating the role of women in the trades, Wolverine not only enhances its corporate responsibility profile but also potentially appeals to a wider customer base that values inclusivity and diversity. This positive brand image could lead to increased customer loyalty and attract new customers, likely resulting in a positive short-term impact on the stock price.