Watching Taboola.Com; Shares See Volume On Needham Note Saying "Apple Has Hired Tabloola.com To Monetize Apple News In Canada And Australia. The Apple Win Is Possible Owing To The Yahoo Win In Nov 2022, Which Brings Dozens Of High-Quality Brand Buyers To TBLA For The First Time."
Portfolio Pulse from Benzinga Newsdesk
Taboola.com's shares experienced increased trading volume following a note from Needham indicating that Apple has contracted Taboola.com to monetize Apple News in Canada and Australia. This new partnership is attributed to Taboola's previous success with Yahoo in November 2022, which attracted numerous high-quality brand buyers to Taboola for the first time.
February 28, 2024 | 6:17 pm
News sentiment analysis
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POSITIVE IMPACT
Taboola.com's partnership with Apple to monetize Apple News in Canada and Australia is expected to positively impact its stock due to increased visibility and potential revenue growth.
The partnership with Apple is a significant development for Taboola, likely leading to increased investor interest and potential revenue growth. This follows Taboola's successful collaboration with Yahoo, which already boosted its attractiveness to high-quality brand buyers.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100