TELUS Announced A New Partnership With Vevo To Become Its Direct Ad Sales Representative Nationally, Enabling Vevo To Bring Its Extensive Music Video Content And Enhanced Advertising Opportunities To The Canadian Market
Portfolio Pulse from Benzinga Newsdesk
TELUS has partnered with Vevo to become its direct ad sales representative in Canada, offering advertisers access to Vevo's premium music video content across various platforms. This collaboration aims to provide value for local brands and media agencies by connecting them with audiences through influential music videos, leveraging TELUS' reach in the Canadian market.
February 28, 2024 | 2:18 pm
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TELUS's partnership with Vevo to become its direct ad sales representative in Canada could enhance its position in the advertising market, potentially increasing its revenue from ad sales.
The partnership with Vevo positions TELUS as a key player in the Canadian advertising space, potentially attracting more advertisers and increasing ad sales revenue. Given TELUS's extensive reach and Vevo's premium content, this collaboration is likely to be viewed positively by investors.
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