The projection of similar gross box office earnings for 2024 as in 2023 suggests that IMAX is not expecting significant growth or decline in its core business. This stability might be viewed positively by investors who prefer consistent performance, but it could also be seen as a lack of growth potential. The score is neutral because the news does not strongly indicate a direction for the stock price, but the high relevance and importance reflect the direct impact on IMAX's financial outlook.