Brightcove Partners With Google Ad Manager To Expand Its Ad Monetization Service
Portfolio Pulse from Benzinga Newsdesk
Brightcove has announced a strategic partnership with Google Ad Manager to enhance its Ad Monetization service, aiming to help customers monetize their video content more effectively. This collaboration will allow Brightcove to support its customers by providing streamlined ad revenue operations and a seamless ad tech experience, including access to Google's programmatic ad marketplace. The partnership is expected to drive higher CPMs, reduce VAST errors, and offer more competitive rates for Brightcove's customers.
February 27, 2024 | 1:12 pm
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Brightcove's partnership with Google Ad Manager is expected to enhance its Ad Monetization service, potentially increasing customer satisfaction and driving higher revenue through improved ad operations.
The partnership with Google Ad Manager is directly aimed at enhancing Brightcove's Ad Monetization service by providing access to a broader ad marketplace and improving ad operations. This strategic move is likely to attract more customers and increase revenue, positively impacting Brightcove's stock in the short term.
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