The announcement of a dividend payout typically has a neutral to positive impact on a stock's price in the short term, as it attracts dividend investors. However, the stock going ex-dividend (and thus adjusting its price lower by the dividend amount) is a standard procedure that doesn't necessarily indicate a negative outlook on the stock itself. The importance is rated at 75 due to the potential for increased buying activity before the ex-dividend date and the expected price adjustment on the ex-dividend date.