Zuckerberg Wasn't Impressed, So Aren't Some Others, But Why Does The Apple Vision Pro Cost So Much?
Portfolio Pulse from Ananya Gairola
Apple Inc.'s Vision Pro, a high-end mixed reality headset, has been criticized for its high price by Meta CEO Mark Zuckerberg and others, despite its advanced technology. The device, priced at $3,499, features state-of-the-art components including a Sony Semiconductor display and Apple's M2 chip. Despite its technological advancements, some users have returned the device due to its design and weight. Zuckerberg praised the device's display but preferred Meta's Quest 3 for its value and overall performance.

February 26, 2024 | 2:56 am
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Apple's Vision Pro, despite its advanced technology, faces criticism for its high price and design, impacting its adoption and potentially Apple's stock.
The high price and design criticisms of the Vision Pro could affect its adoption among consumers, potentially impacting Apple's revenue from this product. However, the advanced technology and components used in the device highlight Apple's commitment to innovation, which could maintain investor interest in the company's stock. The mixed reactions, including some positive reviews about the device's display, suggest a neutral short-term impact on AAPL's stock price.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90