Meet Disney's New Tech Stars - AI Firms That Are Set to Transform Entertainment in Latest Incubator Program
Portfolio Pulse from Anusuya Lahiri
Walt Disney Co (NYSE:DIS) has chosen three AI companies, AudioShake, ElevenLabs, and Promethean AI, for its annual business incubator program aimed at transforming entertainment. The program, known for fostering innovation and collaboration, has previously included notable companies like Epic Games. This year's selection also features Nuro and StatusPro, expanding Disney's technological engagement into driverless delivery and virtual reality sports. Additionally, Disney introduced 'Disney’s Magic Words,' an AI-driven advertising tool for Disney+ and Hulu, currently in beta testing with major advertising firms. DIS shares rose 0.62% in premarket trading.
February 22, 2024 | 1:39 pm
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Disney's selection of AI firms for its incubator program and the introduction of an AI-driven advertising tool highlight its strategic focus on technology to enhance entertainment and advertising. DIS shares increased by 0.62% in premarket trading.
The positive premarket share movement reflects investor optimism about Disney's strategic investments in AI and technology to drive future growth. The incubator program's history of fostering successful collaborations and the potential of the new advertising tool to innovate in the streaming ad space are likely contributing to this optimism.
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