Cars.com's Q4 Average Monthly Unique Visitors was 24.3M Vs 24.6M YoY, Traffic of 142.7M, up 2% YoY
Portfolio Pulse from Benzinga Newsdesk
Cars.com reported a slight decrease in Average Monthly Unique Visitors to 24.3M from 24.6M YoY, but saw a 2% increase in overall Traffic to 142.7M. The Monthly Average Revenue Per Dealer increased by 7% YoY to $2,523, and the number of Dealer Customers grew by 789 from the previous quarter to 19,504 as of December 31, 2023.
February 22, 2024 | 12:35 pm
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Cars.com reported mixed Q4 results with a slight decrease in unique visitors but increases in traffic, ARPD, and dealer customers.
The slight decrease in unique visitors might be a concern, but the overall positive growth in traffic, revenue per dealer, and an increase in dealer customers indicate a strong underlying business performance. These factors are likely to be viewed positively by investors, potentially leading to a short-term positive impact on the stock price.
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IMPORTANCE 80
RELEVANCE 100