Apple Dominates 2023 Smartphone List With 7 Of Top 10 Models: Why It's Important For iPhone Growth
Portfolio Pulse from Chris Katje
Apple Inc (AAPL) dominates the 2023 smartphone market with seven of the top 10 models by units shipped, according to Counterpoint Research. The iPhone 14, 14 Pro Max, 14 Pro, 13, 15 Pro Max, 15 Pro, and 15 are among the top sellers, showcasing Apple's strong market presence and potential for high average sale prices with its premium models. Samsung (SSNLF) holds the remaining three spots in the top 10, marking a significant shift as Apple surpasses Samsung in global smartphone shipments. The top 10 smartphones accounted for 20% of the global market share, a new record, with Apple and Samsung being the only companies on Counterpoint's annual list since 2021.

February 21, 2024 | 9:14 pm
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POSITIVE IMPACT
Apple Inc's dominance in the 2023 smartphone market with seven top-selling models underscores its strong market presence and potential for revenue growth through high average sale prices of its premium models.
Apple's significant presence in the top 10 smartphone list, especially with premium models, indicates a strong consumer demand and brand loyalty. This could lead to increased revenues from high average sale prices and solidify Apple's market position, positively impacting AAPL's stock in the short term.
CONFIDENCE 90
IMPORTANCE 95
RELEVANCE 100
NEGATIVE IMPACT
Samsung's presence in the top 10 smartphone list with three models, despite being surpassed by Apple in global shipments, indicates a competitive but challenging market position.
Samsung's inclusion in the list with three models reflects its continued relevance in the smartphone market. However, being surpassed by Apple in global shipments could indicate challenges in maintaining market share and competitiveness, potentially negatively impacting SSNLF's stock in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80