The announcement of a 7.5 cents per share dividend by Kelly Services directly impacts its stock, as it is expected to open lower by the dividend amount on the ex-dividend date. This is a common occurrence as the stock price adjusts to reflect the payout. The importance is rated at 75 due to the direct financial impact on shareholders and potential short-term trading strategies around the ex-dividend date. The confidence level is at 90, based on the clear correlation between dividend announcements and stock price adjustments.