Tired Of Fake Tinder Profiles? Dating App Is Looking To Crackdown Catfishing With Video Selfies
Portfolio Pulse from Benzinga Neuro
Tinder, owned by Match Group (NASDAQ:MTCH), is enhancing its verification process in the U.S., U.K., Brazil, and Mexico to combat catfishing. The new process requires users to submit a video selfie and a photo ID to earn verification badges. This move is part of Tinder's efforts to improve user safety and trust, amidst the online dating industry's revenue surge and the rise in scams and fake accounts facilitated by AI.
February 21, 2024 | 8:52 am
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Match Group (NASDAQ:MTCH), Tinder's parent company, is implementing a stricter verification process to combat catfishing, which could enhance user trust and safety, potentially impacting user engagement and revenue positively.
The introduction of a more stringent verification process by Tinder is likely to enhance user trust and safety, which are critical factors for user engagement and retention in the online dating industry. Given the industry's revenue surge and the challenges posed by scams and fake accounts, this move could positively impact Match Group's user base and financial performance by attracting more users and potentially enabling the introduction of premium features or subscription tiers.
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