Vevo Taps PubMatic to Expand Programmatic Buying Across its Global CTV Network
Portfolio Pulse from Benzinga Newsdesk
PubMatic (NASDAQ:PUBM), a digital advertising technology company, has announced a partnership with Vevo, the world's leading music video network. This collaboration aims to accelerate programmatic CTV growth for Vevo, enabling advertisers to achieve scaled reach across Vevo's premium content library.
February 21, 2024 | 8:04 am
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PubMatic's partnership with Vevo is expected to enhance its position in the digital advertising space by accelerating programmatic CTV growth.
The partnership with Vevo, a leading music video network, is likely to enhance PubMatic's offerings in the digital advertising space, particularly in programmatic CTV. This could attract more advertisers to PubMatic's platform, potentially increasing its revenue and positively impacting its stock price in the short term.
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