HBO Delays Free Streaming Of 'Last Week Tonight With John Oliver' On YouTube To Drive Max Viewership And Revenue Growth
Portfolio Pulse from Benzinga Neuro
Warner Bros. Discovery Inc (NASDAQ:WBD), owner of HBO, is delaying the free streaming of 'Last Week Tonight With John Oliver' on YouTube to drive viewership and revenue growth on its streaming platform, Max. This decision contrasts with the previous approach of uploading the show immediately after airing and aims to increase revenue by encouraging viewers to watch on Max, where HBO can monetize the content. The move is part of broader cost-cutting and revenue-increasing strategies following the acquisition of WarnerMedia by Discovery. Additionally, the article mentions a lawsuit filed by FuboTV against Warner Bros. Discovery and others over a joint venture sport-streaming platform.
February 21, 2024 | 5:07 am
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Warner Bros. Discovery Inc's decision to delay the free streaming of 'Last Week Tonight With John Oliver' on YouTube is aimed at driving viewership and revenue on its streaming platform, Max. This strategy is part of the company's larger efforts to increase revenue and cut costs.
Delaying the free streaming of popular content like 'Last Week Tonight' to encourage viewership on the monetizable platform Max is likely to have a positive short-term impact on WBD's revenue. This strategic decision aligns with the company's broader goals of cost-cutting and revenue enhancement, indicating a focused approach to leveraging content for financial growth. The move also reflects an adaptation to changing media consumption patterns and the competitive streaming landscape.
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