"Pinterest Debuts Its First Streaming Show: 'Deliciously Entertaining'" - Variety
Portfolio Pulse from Benzinga Newsdesk
Pinterest is launching its first streaming show, 'Deliciously Entertaining,' in partnership with Tastemade. The cooking and lifestyle series aims to increase user engagement on Pinterest by featuring shoppable Pins linked to each episode's recipes and DIY tutorials. The show, premiering on Tastemade's streaming channel and apps, will not generate direct sales revenue for Pinterest but is expected to boost platform activity.

February 20, 2024 | 4:51 pm
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Pinterest's launch of 'Deliciously Entertaining' in collaboration with Tastemade aims to enhance user engagement through shoppable Pins, without directly earning from sales. This strategic move could potentially increase platform activity and user interaction.
The introduction of 'Deliciously Entertaining' represents a significant content strategy shift for Pinterest, aiming to leverage original programming to drive user engagement. By integrating shoppable Pins directly into the show's format, Pinterest is creating a direct pathway for viewers to interact with and purchase from its platform. This could lead to increased user time on the platform and potentially higher ad revenues, given the enhanced engagement. The partnership with Tastemade and the strategic use of content to drive platform activity are innovative moves that could set a precedent for future content-driven engagement strategies.
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