'NYT Plans To Debut New Generative AI Ad Tool Later This Year' - Axios
Portfolio Pulse from Benzinga Newsdesk
The New York Times (NYT) is developing a generative AI (GenAI) ad-targeting tool, set to debut in the second half of the year. This tool, created internally, aims to optimize ad placements based on campaign objectives and target niche audiences. The NYT is currently recruiting advertising partners for a closed beta test starting next quarter. The tool leverages large language models (LLMs) and is part of the NYT's broader investment in GenAI technology, despite its lawsuit against OpenAI and Microsoft for copyright infringement.
February 20, 2024 | 2:55 pm
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The New York Times is introducing a GenAI ad-targeting tool to enhance ad campaign optimization and audience targeting. This move, part of a broader GenAI investment, could attract more advertisers and potentially increase ad revenue.
The introduction of a GenAI ad-targeting tool by NYT represents a significant advancement in ad technology, potentially making the platform more attractive to advertisers. This could lead to increased ad revenue, especially as the tool is designed to optimize ad placements and target niche audiences more effectively. The ongoing investment in GenAI, despite legal battles, underscores NYT's commitment to innovation, which could positively impact its market position and financial performance in the short term.
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