Digimarc Collaborates with GS1 To Advance GS1 Digital Link
Portfolio Pulse from Benzinga Newsdesk
Digimarc Corporation (NASDAQ:DMRC) collaborates with GS1 to release the GS1-Conformant Resolver standard, enhancing the GS1 Digital Link standard. This collaboration aims to simplify sharing product information across brands, retailers, and consumers by upgrading traditional barcodes for web connectivity and smartphone interaction. Digimarc's product, Digimarc Engage, leverages this standard to offer personalized digital experiences to consumers and supply chain partners, marking a significant step in product digitization.
February 20, 2024 | 1:41 pm
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POSITIVE IMPACT
Digimarc Corporation's collaboration with GS1 on the GS1-Conformant Resolver standard positions it as a leader in digital watermarking and product digitization. This partnership and the development of Digimarc Engage could enhance Digimarc's market position by meeting consumer demands for transparency and personalized experiences.
The collaboration with GS1 and the development of Digimarc Engage directly impact Digimarc's core business of digital watermarking and product digitization. By leading in the adoption of the GS1 Digital Link standard, Digimarc is positioned to benefit from the growing demand for digital transformation in product information sharing. This strategic move could attract more partnerships, enhance brand reputation, and open new revenue streams, thus likely having a positive short-term impact on DMRC's stock price.
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