The initiation of coverage by a reputable analyst firm like Keefe, Bruyette & Woods generally brings a stock into the spotlight, potentially increasing investor interest. However, the 'Market Perform' rating suggests that the analyst views MSDL as likely to perform in line with the market or sector averages, which does not necessarily indicate a strong buy or sell signal. The price target of $21 provides a specific expectation for the stock's future price level but without a more bullish rating, the short-term impact on the stock price may be neutral.