Coty Inks New Fragrance And Home Scenting Partnership With Etro Italian Luxury Fashion House
Portfolio Pulse from Benzinga Newsdesk
Coty, a leading beauty company, has entered into a partnership with Italian luxury fashion house Etro to produce and distribute Etro's fragrance lines and home scent collections until beyond 2040. The collaboration aims to explore new categories and innovations to expand the brand's beauty portfolio.

February 20, 2024 | 7:12 am
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Coty's new partnership with Etro to produce and distribute fragrance and home scent collections could significantly enhance its product offerings and market presence in the luxury beauty segment.
The partnership with Etro, a renowned luxury fashion house, is likely to enhance Coty's product lineup and appeal in the luxury market. By exploring new categories and innovations, Coty is set to grow its beauty portfolio, potentially leading to increased sales and market share in the luxury beauty segment. This strategic move aligns with Coty's goals to expand its presence in the high-end beauty market, making it a significant development for the company.
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