EXCLUSIVE: Caitlin Clark, Taylor Swift's Impact — More Women Bet On Sports, Women's Basketball, DraftKings CEO Says
Portfolio Pulse from Chris Katje
DraftKings Inc (NASDAQ:DKNG) CEO Jason Robins reported a significant increase in female bettors, attributing this growth to the success of Caitlin Clark and the Iowa Hawkeyes women's basketball team, as well as Taylor Swift's influence through her relationship with NFL star Travis Kelce. DraftKings has seen a 9x to 10x increase in betting handle year-over-year on women's basketball, with specific prop bets related to Swift and Kelce also attracting attention.
February 16, 2024 | 9:07 pm
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DraftKings Inc sees significant growth in female bettors, driven by Caitlin Clark's basketball achievements and Taylor Swift's NFL influence, leading to a substantial increase in betting on women's basketball and specific NFL prop bets.
The reported 9x to 10x increase in betting handle on women's basketball and the popularity of NFL prop bets related to Taylor Swift and Travis Kelce indicate a direct positive impact on DraftKings' engagement and potentially its revenue. The association with high-profile personalities and significant sports events likely enhances DraftKings' market position and attracts a broader audience, including female bettors.
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