Interested In Cash Back And Rewards? Bank of America And Starbucks Launch Loyalty Partnership
Portfolio Pulse from Nabaparna Bhattacharya
Bank of America Corporation (NYSE:BAC) and Starbucks Corporation (NASDAQ:SBUX) have launched a partnership allowing their cardholders and rewards members to earn additional perks through account linkage. Eligible Bank of America cardholders can earn 2% cash back on qualifying purchases and 1 Star per $2 spent at Starbucks when they link their card to a Starbucks Rewards account. This initiative aims to enhance customer loyalty by offering more valuable benefits.
February 16, 2024 | 11:07 am
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POSITIVE IMPACT
Bank of America partners with Starbucks to offer cardholders enhanced rewards, including 2% cash back on qualifying purchases.
The partnership with Starbucks is likely to enhance customer satisfaction and loyalty among Bank of America cardholders, potentially increasing card usage and attracting new customers.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Starbucks collaborates with Bank of America to offer Starbucks Rewards members additional benefits, including earning more Stars.
This collaboration with Bank of America is expected to boost Starbucks' loyalty program's attractiveness, encouraging more frequent purchases and enhancing customer engagement.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80