DraftKings Monthly Unique Payers Increased 37% To 3.5M Avg. Monthly Unique Paying Customers; Average Revenue Per MUP Increased 6%
Portfolio Pulse from Benzinga Newsdesk
DraftKings reported a 37% increase in Monthly Unique Payers to 3.5 million average monthly unique paying customers. Additionally, the Average Revenue Per Monthly Unique Payer (MUP) increased by 6%.
February 15, 2024 | 9:29 pm
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POSITIVE IMPACT
DraftKings reported significant growth with a 37% increase in Monthly Unique Payers to 3.5 million and a 6% increase in Average Revenue Per MUP.
The reported growth in both the number of monthly unique paying customers and the average revenue per customer is a strong indicator of DraftKings' expanding market presence and improved monetization strategies. This positive performance is likely to be viewed favorably by investors, potentially leading to a short-term increase in DKNG's stock price.
CONFIDENCE 95
IMPORTANCE 90
RELEVANCE 100