Cineverse Announces The Launch Of New Ad Platform 'Cineverse 360'
Portfolio Pulse from Benzinga Newsdesk
Cineverse (NASDAQ:CNVS) launched Cineverse 360, an omnichannel ad platform reaching over 82 million monthly viewers across 1.2 billion devices. It integrates CTV, FAST, audio, digital, social, and events, targeting enthusiast audiences in genres like anime, family, and horror. Terry City joins as SVP and Head of Cineverse 360. The platform also introduces the Cineverse 360 Audience Network for scalable advertising solutions, including partnerships with third-party publishers and platforms like Philo and Samsung TV Plus. Matchpoint's Blueprint product integrates with Cineverse 360, offering monetization services. Andrew Baritz is brought on to oversee ad operations and strategy. A case study on Bloody Disgusting highlights the platform's success in engaging horror fans, showing an 11% ad revenue increase in 2023.
February 15, 2024 | 5:03 pm
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Cineverse announces the launch of Cineverse 360, an ad platform aiming to revolutionize enthusiast audience engagement across multiple channels, with Terry City leading the initiative.
The launch of Cineverse 360 represents a significant expansion of Cineverse's advertising capabilities, potentially opening new revenue streams and partnerships. The involvement of industry veterans like Terry City and Andrew Baritz, along with the introduction of the Cineverse 360 Audience Network and integration with Matchpoint's Blueprint, suggests a strategic move to capitalize on the growing demand for targeted advertising solutions across multiple channels. The positive case study of Bloody Disgusting indicates the platform's potential for success and revenue growth.
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