DISH Media Partners With PubMatic To Accelerate Programmatic Demand For SLING TV
Portfolio Pulse from Benzinga Newsdesk
PubMatic (NASDAQ:PUBM) has partnered with DISH Media (NASDAQ:SATS) to enhance programmatic advertising demand for SLING TV. This partnership allows SLING TV to leverage PubMatic's supply path optimization and access premium demand through private marketplace deals. The collaboration aims to capitalize on the growing trend of ad-supported streaming, with vMVPD viewership expected to increase significantly. DISH Media will provide valuable content signals for better targeting and campaign ROI. The partnership also offers advertisers access to premium SLING TV content, including live sports and major global events, which are anticipated to drive ad spending in 2024.
February 15, 2024 | 2:09 pm
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POSITIVE IMPACT
PubMatic's partnership with DISH Media to enhance SLING TV's programmatic demand could lead to increased revenue from ad sales and strengthen its position in the digital advertising market.
The partnership with DISH Media allows PubMatic to access a growing segment of the advertising market, ad-supported streaming, which is expected to see significant growth. This could lead to increased demand for PubMatic's services and potentially higher revenues.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
DISH Media's partnership with PubMatic to boost SLING TV's programmatic advertising demand could attract more advertisers, enhancing revenue potential and strengthening its competitive position in the streaming market.
By partnering with PubMatic, DISH Media can offer advertisers enhanced targeting and access to premium ad inventory on SLING TV. This could lead to increased advertiser interest and revenue, strengthening SLING TV's position in the competitive streaming landscape.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90