Tiger Woods Is Back: Betting Preview, Odds For Genesis Invitational, What A Win Or Making Cut Pays Out
Portfolio Pulse from Chris Katje
Tiger Woods returns to the PGA Tour at the Genesis Invitational after ending his partnership with Nike and launching a new apparel brand, Sun Day Red. The event, where Woods has historically struggled but is a longshot favorite, will be broadcasted by The Walt Disney Company, Paramount Global, and Comcast Corporation. Betting odds from DraftKings show Woods as a longshot to win, with various payouts for different finishes.

February 14, 2024 | 8:22 pm
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NEGATIVE IMPACT
Tiger Woods ended his partnership with Nike Inc and launched a new apparel brand, potentially impacting Nike's market perception and stock.
The breakup with a high-profile athlete like Tiger Woods and the launch of his own competing brand could negatively affect Nike's brand perception and potentially its stock price in the short term.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Comcast Corporation, involved in broadcasting the Genesis Invitational, could benefit from increased viewership due to Tiger Woods' return.
Tiger Woods' participation in the Genesis Invitational is expected to attract a large audience, potentially benefiting Comcast Corporation through increased viewership and engagement on its platforms.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 70
POSITIVE IMPACT
The Walt Disney Company is broadcasting the Genesis Invitational, potentially boosting viewership and engagement on its platforms.
The return of Tiger Woods is a significant event in golf, likely to attract high viewership and engagement, benefiting Disney's broadcasting and streaming platforms.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 70
POSITIVE IMPACT
DraftKings Inc provides betting odds for Tiger Woods at the Genesis Invitational, potentially influencing betting activity and engagement on its platform.
The inclusion of betting odds for Tiger Woods, a high-profile athlete, at the Genesis Invitational could drive increased betting activity and engagement on DraftKings' platform.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 80
POSITIVE IMPACT
Paramount Global, broadcasting the Genesis Invitational, could see increased viewership and engagement due to Tiger Woods' participation.
The high-profile return of Tiger Woods to the PGA Tour is likely to draw significant attention, potentially increasing viewership for Paramount Global's broadcast and streaming services.
CONFIDENCE 70
IMPORTANCE 50
RELEVANCE 70