Budget-Friendly Tesla Slayer? Sony & Honda Reportedly Join Hands For Affordable EVs
Portfolio Pulse from Lekha Gupta
Sony and Honda's joint venture, Sony Honda Mobility, plans to launch three electric vehicle (EV) models by the late 2020s to compete with Tesla. The lineup includes a sedan in 2025, an SUV in 2027, and an affordable compact by 2028, all sharing the same chassis for cost efficiency. The Afeela Sedan is expected to be priced over 10 million yen ($66,413). Additionally, Honda recently recalled 750,114 vehicles in the US over airbag concerns but reported no injuries. Honda aims for up to 1.3 million sales for the Honda brand and 150,000 for Acura in 2024. HMC shares dropped 1.06% to $33.70.

February 14, 2024 | 5:36 pm
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NEGATIVE IMPACT
Sony Honda Mobility, a joint venture between Sony and Honda, plans to launch three EV models by the late 2020s, directly competing with Tesla. The lineup includes a sedan in 2025, an SUV in 2027, and an affordable compact by 2028.
The introduction of competitive EV models by Sony Honda Mobility could pose a threat to Tesla's market share, potentially leading to a negative short-term impact on Tesla's stock price.
CONFIDENCE 75
IMPORTANCE 85
RELEVANCE 80
NEUTRAL IMPACT
Honda's joint venture with Sony aims to launch three EV models by the late 2020s, competing with Tesla. The venture plans an affordable compact by 2028. Honda also recalled 750,114 vehicles in the US over airbag concerns but reported no injuries. Shares dropped 1.06% to $33.70.
The announcement of new EV models could generate positive investor sentiment towards Honda's innovation and market expansion. However, the recent vehicle recall might temper enthusiasm, leading to a neutral short-term impact.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90
POSITIVE IMPACT
Sony's joint venture with Honda, Sony Honda Mobility, plans to introduce three EV models by the late 2020s, including a sedan in 2025 and an affordable compact by 2028, aiming to compete with Tesla.
Sony's entry into the EV market through its joint venture with Honda could be seen as a positive move towards diversification and innovation, likely leading to a positive short-term impact on its stock.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 90