Microsoft's ChatGPT Rival Copilot Faces Takeoff Turbulence—Early Adopters Question $30 Fee (UPDATED)
Portfolio Pulse from Benzinga Neuro
Microsoft Corporation's AI upgrade, Copilot for Microsoft 365, faces skepticism from testers over its $30 per user price tag. Despite being built on OpenAI's ChatGPT technology and designed to enhance productivity in applications like Word, Outlook, and Teams, early feedback suggests it may not fully justify its cost. Microsoft has not released sign-up figures but claims high early demand. This development is part of Microsoft's broader AI strategy, which includes significant investments and the introduction of AI-powered products and subscriptions.

February 13, 2024 | 1:08 pm
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Microsoft's Copilot for Microsoft 365, leveraging ChatGPT technology, faces early skepticism over its pricing, potentially affecting its adoption and Microsoft's AI market positioning.
The mixed feedback on Copilot's value proposition could lead to cautious adoption among potential users, affecting short-term demand. However, Microsoft's strong position in the AI space and its strategy of offering various AI-powered products and subscriptions may mitigate negative impacts. The company's commitment to AI and strategic pricing adjustments, like the introduction of a $20 Copilot Pro subscription, suggest a potential for recovery and growth in user adoption over time.
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