Cigna Healthcare And HelloFresh Have Announced An Exclusive Collaboration To Offer Discounted Access To HelloFresh's Meals To As Many As 12M Cigna Healthcare Customers Through Their Employers
Portfolio Pulse from Benzinga Newsdesk
Cigna Healthcare and HelloFresh have entered into an exclusive partnership to provide up to 12 million Cigna Healthcare customers with discounted access to HelloFresh meals via their employers. This collaboration aims to enhance the health and wellness offerings available to Cigna's customers.

February 13, 2024 | 12:24 pm
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POSITIVE IMPACT
Cigna's partnership with HelloFresh to offer discounted meals could enhance customer satisfaction and loyalty, potentially increasing customer retention and attracting new clients interested in health and wellness benefits.
The partnership with HelloFresh positions Cigna as a forward-thinking healthcare provider focused on the overall wellness of its customers. By integrating healthful meal options into their service offerings, Cigna could see an increase in customer satisfaction and loyalty, which are key drivers for customer retention and attracting new business. The impact is assessed as positive due to the potential for increased customer engagement and the alignment with growing consumer interest in health and wellness.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90