123M Viewers Make Super Bowl 2024 Most-Watched TV Event Ever; Paramount+ Revels In Streaming Victory
Portfolio Pulse from Ananya Gairola
The Super Bowl 2024 became the most-watched TV event in history with 123.4 million viewers, marking a 7% increase from the previous year. Paramount Global's Paramount+ platform, which broadcasted the event, experienced its highest postseason viewership since 1998 but faced technical issues at the start. The game, featuring the Kansas City Chiefs' victory over the San Francisco 49ers, was also the most-streamed Super Bowl ever. High-profile commercials and a halftime show by Usher contributed to the event's success.
February 13, 2024 | 5:10 am
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Paramount Global's Paramount+ platform achieved record viewership for the Super Bowl 2024, despite facing technical issues at the start. This event marked the highest postseason viewership for the platform since 1998.
The record-breaking viewership of Super Bowl 2024 on Paramount+ is a positive indicator for Paramount Global's performance, especially in the streaming sector. Despite the technical issues, the overall success and high viewership could lead to increased subscriber interest and retention, positively impacting $PARA's stock in the short term. The event's significance as the most-watched and most-streamed Super Bowl ever further underscores its potential positive impact on Paramount Global.
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