Temu Goes Viral — Good And Bad — With 'Shop Like A Billionaire' Super Bowl Commercial
Portfolio Pulse from Chris Katje
Temu, owned by PDD Holdings Inc (NASDAQ:PDD), aired its 'Shop Like a Billionaire' commercial multiple times during Super Bowl LVIII, drawing both attention and criticism. The ad, criticized for its repetitiveness and ties to China, still led to increased searches and app downloads for Temu. Paramount Global (NASDAQ:PARA) (NASDAQ:PARAA), which aired the Super Bowl, benefits from rising ad rates. Despite backlash, Temu's app downloads surged, mirroring last year's post-Super Bowl boost. PDD Holdings' stock rose 3% following the event.
February 12, 2024 | 11:50 pm
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POSITIVE IMPACT
Paramount Global benefits from rising Super Bowl ad rates, with Temu's repeated ads contributing to its revenue.
The high cost of Super Bowl ads, including those from Temu, directly benefits Paramount Global by increasing its advertising revenue.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
PDD Holdings Inc, owner of Temu, saw its stock rise 3% after the Super Bowl ad aired, despite criticism over the ad's repetitiveness and security concerns.
The increase in PDD Holdings' stock price likely reflects investor optimism about Temu's visibility and potential user growth following the Super Bowl ad, despite the criticisms.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90