Sam Edelman Announces 4 New Licensees To Expand All Three Of Its Brands
Portfolio Pulse from Benzinga Newsdesk
Sam Edelman, part of Caleres (NYSE:CAL) portfolio, announced partnerships with four new licensees to expand its brands into new categories including handbags, kids' shoes, hosiery, and slippers. The new partners are HB Connections, Esquire Brands, Gina Group, and My Step Global, joining existing partners in expanding Sam Edelman's lifestyle offerings. The move is aimed at meeting the diverse fashion needs of its global audience, with products launching in spring and fall.
February 12, 2024 | 9:54 pm
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Caleres, the parent company of Sam Edelman, is expanding its brand offerings through partnerships with four new licensees, aiming to meet the diverse needs of its global consumer base.
The expansion of Sam Edelman into new lifestyle categories through strategic partnerships indicates a growth strategy that could attract a wider consumer base and potentially increase sales. This move demonstrates Caleres' commitment to diversifying its product offerings and enhancing its market position. The introduction of new products in collaboration with recognized partners could lead to increased brand visibility and revenue growth, positively impacting Caleres' stock in the short term.
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