Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them
Portfolio Pulse from Chris Katje
Super Bowl LVIII featured commercials from a wide range of companies, with ad slots priced at around $7 million for 30 seconds. Paramount Global Inc aired the game on CBS, Nickelodeon, and streamed it on Paramount+. The overtime period likely resulted in additional ads. Companies like Keurig Dr Pepper, Intuit, Flutter Entertainment, Disney, Alphabet, Comcast, Unilever, PepsiCo, Restaurant Brands International, CoStar Group, Kellanova, Anheuser-Busch InBev, PDD Holdings, L'Oreal, Booking Holdings, T-Mobile US, Molson Coors Beverage, Mondelez International, Morgan Stanley, The Hershey Company, Squarespace, Snap Inc, Deckers Outdoor, e.l.f. Beauty, Etsy, Apple, Danone, Maplebear, Uber Technologies, Pfizer, Skechers, Toyota Motor Corporation, Amazon.com, Ally Financial, Progressive Corporation, Discovery Financial Services, and DoorDash were among those who advertised during the event.
February 12, 2024 | 6:40 pm
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POSITIVE IMPACT
Comcast's trailers for 'Wicked', 'Twisters', 'Monkey Man', and 'Kung Fu Panda 4' could boost interest in its upcoming releases.
Super Bowl ads for Comcast's upcoming movie releases are likely to increase interest and viewership, benefiting its entertainment division.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
Disney's trailers for 'Deadpool 3' and 'Kingdom of the Planet of the Apes' could drive anticipation and viewership for these titles.
High-profile Super Bowl ads for upcoming movies can significantly boost anticipation and viewership, benefiting Disney's movie division.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
Alphabet's YouTubeTV and Google AI ads could enhance its product awareness and technological leadership perception.
Advertising YouTubeTV and Google AI at the Super Bowl could improve Alphabet's product awareness and reinforce its position as a tech leader.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 75
POSITIVE IMPACT
Intuit's TurboTax ad featuring Quinta Brunson could boost its visibility and appeal, especially during tax season.
The timing of the Super Bowl ad for TurboTax aligns well with the upcoming tax season, potentially increasing its appeal and customer engagement.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Keurig Dr Pepper showcased a Dr. Pepper commercial, potentially enhancing brand visibility and consumer engagement.
Super Bowl commercials are a significant opportunity for brand exposure and consumer engagement, likely benefiting Keurig Dr Pepper.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Paramount Global aired Super Bowl LVIII, potentially benefiting from additional ad revenue due to the game going into overtime.
The game going into overtime likely resulted in extra advertisements, potentially increasing ad revenue for Paramount Global.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90